Thank you! You will receive a confirmation email shortly.
Share this post
Oops! Something has gone wrong.
I. Requirements for the foundation
Opening and operating a coworking space requires a solid financial foundation. There are various ways to secure funding, such as equity, bank loans, investors or crowdfunding. Detailed financial planning is crucial to cover the costs of rent, equipment, staff and marketing.
Before you open your coworking space, you need to learn about the legal aspects. This includes starting a business, complying with building codes, taking out insurance, and complying with labor and privacy regulations. It is advisable to seek legal advice in order to correctly complete all the necessary steps.
II. the target group
Identifying the target audience for your coworking space is an important step in targeting your marketing strategy and reaching out to potential customers.
Needs and interests
Identify the needs and interests of your potential customers. Ask yourself questions like:
What kind of work environment are they looking for?
What equipment and services are important to them?
Which flexible working models do they prefer?
Read anny reviews on G2
Clicking "Accept All" consents to the storage of cookies for marketing and analytics purposes on this device. We use cookies to give you the best possible experience on this website. More information in our
By understanding the specific needs of your target audience, you can tailor your offering accordingly.
Demographic factors
Consider demographic factors such as age, gender, education level, and occupation. This information will help you more accurately define the characteristics of your target audience. For example, a coworking space that targets startups and young companies may have different requirements than one that targets freelancers or established businesses.
Working method and behavior
Consider the work style of your potential clients. Are they flexible and mobile professionals who travel frequently? Or are they looking for a permanent workspace in an inspiring environment? Some coworking spaces focus on collaborative work and networking, while others focus more on private offices and focused work. Understand the preferences and work styles of your target audience to provide the right solutions.
Pay attention to whether your target group values networking and collaboration. Some coworkers actively seek opportunities to share, collaborate and create synergies with other members. In this case, you should promote events and networking platforms in your coworking space. Others, however, prefer a quieter work environment and place less emphasis on social interactions.
Price behavior
Analyze the price consciousness of your potential customers. Are they willing to pay a higher price for additional services and high-quality equipment? Or are they looking for lower-cost options? This will help you adjust the pricing of your offices and services accordingly.
Keep the dialogue open with potential customers and use feedback and market research to gain further insight into the needs of your target audience. Conduct surveys, hold conversations, or host focus groups to better understand their opinions and preferences. Through open dialogue and ongoing market research, you can tailor your offerings and pricing to meet the needs of your potential customers and provide value that meets both their budget requirements and their desires for high-quality services and amenities.
