anny wins the German Customer Award 2025

3 min

anny has won the German Customer Award 2025 for excellent customer service

Excellent Customer Experiences

We at anny have a reason to celebrate: We have been awarded the German Customer Award 2025! This prestigious award honors companies in Germany that excel through outstanding service, high customer satisfaction, and exceptional customer experiences.

The German Customer Award annually recognizes the best companies in various industries. Being one of the awardees this year is a strong signal and confirmation of our commitment to placing customer success at the forefront.

What is the German Customer Award?

The German Customer Award (GCA®) annually honors companies in Germany that demonstrate outstanding performance in customer satisfaction, service, transparency, and digitalization. The aim is to make organizations visible that not only promise customer centricity but also demonstrably live it.

The evaluation is conducted objectively and data-based using a standardized evaluation model. It incorporates seven main criteria with a total of 131 sub-criteria, including transparency, communication, customer feedback, accessibility, customer loyalty, public awareness, and digitalization.

With this methodology, the German Customer Award aims to make customer experiences measurable and support companies in optimizing their service level in the long term.

A strong sign of thriving customer success

For our clients and for us, the award is a visible testament to our commitment to consistently place customer success at the forefront. It demonstrates that we set verifiably high standards based on the aforementioned criteria, thereby creating added value: from a seamless onboarding to proactive customer success and measurable strong support.

At the same time, the award serves as valuable feedback: it confirms that our ongoing investments in service quality, personal support, and technological innovations are having a tangible impact. The trust of our clients motivates us to make interactions with anny even more intuitive and personal, whether in daily support, strategic exchanges, or the joint development of our platform.

The German Customer Award is not only a symbol of outstanding customer satisfaction for us, but also a driving force to further expand our service culture. Satisfied clients are not the ultimate goal, but the foundation of our shared success.

Why anny was awarded

The award is the result of our consistent focus on one goal: We want our customers not only to work successfully with anny, but to be thrilled.
Our measures aim to make every customer experience as smooth and value-adding as possible.

1. Initiative: Onboarding and Entry Experience

Starting with anny is more than just an introduction; it's the first step towards a long-term partnership.

Every company receives an individual onboarding program with a personal contact person.
We handle the data migration of existing resources to enable a seamless transition.
After 30 days, a follow-up session is conducted to review success and make optimizations.

The result: An onboarding that is enjoyable and creates real value.

2. Initiative: Proactive Customer Success

Customer success doesn't end at go-live with anny.

We conduct regular strategy meetings to discuss usage, potentials, and feedback.
Through proactive recommendations based on usage data, we help our customers use anny optimally.
Via our public product roadmap, customers can co-create new features and contribute their ideas.

Our community continues to grow, with an active web community for administrators who can directly interact with our customer success team.

3. Initiative: Service and Support Quality

Our support is part of our corporate DNA.

Personal support by in-house experts in Germany via chat, email, and phone.
A 24/7 support through an AI-powered chatbot, which automatically escalates to support agents when things get complex.
Customer satisfaction surveys after each support case and onboarding ensure long-term quality.
Self-service portal, help center, and video tutorials enable quick help at any time.

This ensures: Our customers always receive the support they need on their path to sustainable success.

Our Gratitude & Outlook

This award is more than just a prize for us.
It is a confirmation of our mission to elevate customer satisfaction to a new level and a motivation to continue creating innovative, customer-focused solutions.
The German Customer Award shows that our commitment to service quality, partnership, and transparency has a measurable impact.

A heartfelt thank you to our customers for their trust, ideas, and constructive feedback. The German Customer Award 2025 is our inspiration to stay the course: even faster time-to-value in onboarding, even stronger proactive customer success, and consistently measurable excellent support - personal, competent, and always accessible.

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