Connect your marketing data directly with your bookings

Integrate Google Ads and Google Analytics with anny's booking system to bring marketing performance and booking data into a unified context.

About Google Ads

Google Ads is Google's online advertising platform that allows businesses to place paid ads in Google search results and across the Google advertising network.

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Effectively Measuring Marketing Success

With the Google Analytics integration in anny, you connect ad campaigns with real usage results. This way, you not only see where your users come from, but also which campaigns actually lead to bookings, appointments, or revenue.

The funnel from a Google Ads ad through the shopping cart to the booking in anny is depicted.

Automatic event & funnel tracking

Track bookings, appointments, or purchases from anny directly as conversions in Google Analytics. anny automatically sends key events like Add Booking to Cart or Start Checkout to Google Analytics. This way, you can precisely identify where users drop off and where your booking process can be optimized.

More transparency for your advertising budget

Identify which keywords, ads, and campaigns generate bookings. Allocate your budget strategically where Google Analytics creates measurable value for your business.

A woman is optimizing her Google Ads campaigns on her laptop. The Google Analytics integration in anny helps her identify the best ads and keywords.

How it works, step by step

Select the "Integrations" tab in the anny account settings and activate Google Analytics
Enter your Google Analytics Measurement ID in the integration settings