Generate more bookings through improved LinkedIn tracking

Integrate your LinkedIn Insight Tag into anny's booking system and discover which campaigns truly generate bookings.

About LinkedIn Ads

LinkedIn Ads is the advertising platform on LinkedIn that enables companies to run targeted ads in a professional setting.

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Accurate conversion tracking for B2B bookings

Connect your anny booking offer with the LinkedIn Campaign Manager and neatly assign conversion actions. With server-side events, you can even track activity when users do not accept cookies.

In the booking system anny, the LinkedIn Partner ID can be stored to track important events like page visits and bookings.

Real bookings as a signal for LinkedIn Ads

With the LinkedIn Insight Tag, you can track page views and bookings directly in anny. This way, your advertising algorithm automatically optimizes for the most valuable bookings.

Cookie-free conversion tracking

Through server-side events captured via an API token, anny also records bookings even if users do not accept cookies or convert directly after the ad click. This way, you close tracking gaps and gain more reliable data for attribution and campaign optimization.

A man optimizes his LinkedIn Ads campaigns on the laptop. Through the LinkedIn Ads integration in anny, he has tracked important conversions.

How it works, step by step

Open the "Integrations" tab in the anny account settings and activate LinkedIn Ads
Insert your LinkedIn Partner ID in the integration settings
Provide a LinkedIn Conversion API Access Token for cookie-independent tracking