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New Leadership
10 min

New Leadership: How modern leadership is revolutionizing the world of work

Published
June 15, 2023
Growth, innovation and collaboration - Visualized by team standing together.
Author
Anna Prianka Schmidt - Content Marketing
Anna Prianka Schmidt
Content Marketing
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New Leadership is on the rise and could mean the end of authoritarian leadership.
In recent years, the world of work has changed dramatically, and with it the demands on the entire company. Whereas hierarchical structures and clear instructions used to be at the forefront, today more emphasis is being placed on self-organization, flexibility and agility. This means that the management style of superiors must also adapt. This is where the so-called "new leadership" comes in and is intended to make managers fit for the demands of the future.

What is actually behind New Leadership?  

New Leadership means, above all, that managers must break away from old thought patterns and hierarchies. Instead, a new culture of collaboration, openness and empathy is to be established. This is not just about managing employees, but also about their own personal development. New leaders are therefore not only managers, but also coaches and role models for employees.

In order to meet these requirements, certain skills and competencies are necessary. One of the most important skills is self-reflection and self-organization. If you deal with your own strengths and weaknesses, you create a greater understanding for your employees and can lead them efficiently and according to their needs. This also involves developing one's own vision and implementing it successfully.

A successful New Leader has the ability to communicate accurately and to integrate the needs of all employees into the process. Good communication is essential to create a good working atmosphere and optimal conflict resolution. Therefore, empathy and social competence are important soft skills to act successfully as a New Leader.

Leadership Skills: Culture, Insights, Reflection, Strategy, Enterprise, Learning, Relationships.

In addition to social and strategic competencies, technical expertise is also playing an increasingly important role. Digitalization and technological progress are changing the world of work significantly and require new skills from managers. One of the most important competencies here is the analysis and interpretation of data. Comprehensive analysis and interpretation of corporate data provide the basis for targeted decisions that are crucial for the future of the company.

Coach and role model - What makes the New Leader?  

A central characteristic of New Leadership is that managers no longer just make authoritarian decisions and give instructions, but also act as coaches and role models. New leaders thus also show a significant interest in the further training and development of employees.  

As a coach, the New Leader supports employees in achieving their goals and realizing their full potential. This includes giving them constructive feedback, motivating them and supporting them in their personal and professional development.

As a role model, the New Leader demonstrates through his own behavior which values and behaviors are important in the organization. He exemplifies these values and motivates the employees to strive for these values as well. As a role model, he reflects on his own behavior and is open to feedback and exchange with his team members.

Characteristics of a New Leader

A New Leader not only sets goals and gives instructions, but also actively approaches employees to support and motivate them. In this way, he establishes New Leadership methods so that the open way of working and communicating has a positive effect on his team members and ultimately on the overall success of the company.  

This type of leadership creates a positive and inspiring work culture based on trust and respect. Employees feel supported and valued, which leads to higher motivation and productivity throughout the team.

Do we need New Leadership?

We need New Leadership because the demands placed on leaders in today's working world have changed dramatically. Traditional leadership based on authority and control is no longer up to date in many areas and no longer meets the requirements of employees and the labor market.

Today's working world is characterized by digitalization, globalization, change and complexity. To be a successful company, leaders are needed who are able to adapt quickly to change and remain flexible. New Leadership therefore moves away from old hierarchies and rigid structures toward an open, participative and cooperative leadership culture.

New Leadership also means that leaders must be able to deal with uncertainty and complexity. They must be able to react quickly and respond to change. Open communication and an agile leadership culture are essential here.

Maturity and relevance as a starting point in the use of new leadership

Through the New Leadership approach, companies and organizations strengthen their innovative power, flexibility and competitiveness, and contribute to greater employee satisfaction. New Leadership by no means implies an end goal to be achieved as quickly as possible. Rather, this approach is a continuous process that requires a change in corporate culture and in the way managers think.

Technological progress as a starting point for New Leadership  

Technological progress is seen as one of the main reasons for the emergence of the New Leadership approach. New technologies have opened up a wealth of opportunities that New Leaders must reign in, but can also use to their advantage. This requires new skills and competencies required of leaders to operate effectively in today's work environment.

An important competency needed by New Leaders is the ability to support and coach employees in the use of new technologies. Technologies are constantly evolving and it is important that employees are able to use these technologies effectively to do their jobs more efficiently. This requires not only a thorough knowledge of the technology itself, but also the ability to communicate that knowledge in a way that is understandable and motivating.
In addition, new technologies have enabled new forms of collaboration and communication that require an optimized way of leading. With the proliferation of home offices and remote work, leaders must be able to manage virtual teams and communicate effectively. New Leadership helps leaders adapt to these new working conditions and provide effective leadership in a technology-driven work environment.  

Is New Leadership in line with the times? - Challenges of the VUCA world  

In an ever-evolving world, it is difficult to define the framework of business management. The acronym VUCA (Volatility, Uncertainty, Complexity, Ambiguity) describes this complexity and unpredictability of today's world. It was first used by the U.S. Army in the 1990s to describe the new challenges of the global security situation.

Volatility describes the speed and unpredictability of change. The world is changing faster and faster, and companies need to be able to adapt quickly to remain competitive.

Uncertainty refers to the uncertainty that accompanies change. Recognizing trends and adapting to them is a challenge. Companies need to prepare for different scenarios and remain flexible in order to react quickly to changes.

Complexity refers to the complexity of today's world. Companies must be able to deal with a wide range of challenges and factors that influence business processes. It is therefore particularly important for companies to understand interrelationships, whether in the economy or in their own company, in order to respond to them efficiently.  

Ambiguity refers to the ambiguity of information and decisions. Often, leaders are faced with challenges for which there is no clear solution or answer. Therefore, the company's adaptability is required so that it can react flexibly to diverse scenarios.

To succeed in the VUCA world, companies and leaders must be agile and innovative. A clear vision, open communication and strong leadership are also crucial factors for a company to master the challenges of the VUCA world.

How has the image of the workforce changed?

Work culture is becoming increasingly important

The image of the employee has changed considerably over time. In the past, employees were often seen as simple workers who were merely there to perform physical labor and follow orders from superiors.

Over time, however, the perception of the employee has evolved. Today, the employee is increasingly seen as competent and self-reliant, capable of developing creative ideas and innovative solutions. Companies have recognized that they can benefit from the experience and knowledge of their employees and have therefore begun to promote a corporate culture based on collaboration, creativity and commitment.

At the same time, the way employees view their work has also changed. Instead of a pure work ethic that is limited to simply performing tasks, more and more employees are placing value on meaningful work that matches their skills and interests and gives them a sense of fulfillment. Many employees today are looking for employers who share their values and beliefs and offer opportunities for professional and personal growth.

The image of the employee has evolved over time from that of a passive, executive employee to that of a self-confident, committed and creative team player capable of making a significant contribution to a company's success.

Involving employees in decision-making processes

In many companies, work is still done according to the old pattern: Managers make the decisions, employees are informed and then have to accept the guidelines. But this type of leadership has long since outlived its usefulness.

More and more companies are actively involving employees in decision-making and change processes. The aim is not only to inform employees, but also to actively involve them in the process. The aim is to avoid discontent through targeted participation measures and a professional information policy.

The new leaders play a central role in this. They must not only have the necessary methodological skills, but also demonstrate a confident approach. By applying the New Leadership concept, decisions are no longer seen as the sole processes of managers, but as joint processes in which employees can play an active role. Transforming the decision-making process is an important part of implementing New Leadership and can help companies remain attractive in the employer market and attract talent. Job seekers are interested in a collaborative leadership culture that offers opportunities for participation in decision-making processes. Applying the New Leadership concept, where decisions are viewed as collaborative processes and employees can actively participate, can help companies position themselves as attractive employers and attract talent looking for a participative work environment.

Especially in the case of comprehensive change processes, such as a change management process, the active involvement of employees is of great importance. This is the only way to create the necessary understanding for the goals and measures and ensure successful implementation.

Companies that rely on the active involvement of employees benefit not only from a higher level of commitment among team members, but also from a broad range of knowledge and experience. Shared decision-making and implementation of actions lead to strengthened team spirit and increased trust in leadership. New Leaders play a central role in transforming leadership practices and must have the necessary competencies to successfully involve employees in decision-making and change processes.

How to implement New Leadership?

‍Implementing New Leadership requires a systematic approach at several levels. This includes an understanding of the concept, changes in the leadership structure, empowering employees, developing a shared vision, fostering openness, trust, innovation and creativity. It is a long-term process that can lead to better collaboration, higher motivation and productivity, and greater satisfaction among employees.

The key to success?

New Leadership can be a key to success in today's workplace because it builds on a collaborative leadership culture and a flat hierarchy based on trust, openness and employee empowerment. Companies that integrate and act on New Leadership principles can achieve higher employee satisfaction, higher motivation and productivity, better collaboration, more creative approaches to problem solving, and greater innovation. Employees can better develop and realize their potential, while the company as a whole can be more agile and flexible in responding to challenges. In short, implementing New Leadership principles can help companies compete and succeed in today's fast-paced and competitive world of work.

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