Oct 6, 2026
anny acquires HiDesk: Welcome, Agentic Booking Management
3 min.
Big news: HiDesk is joining forces with anny!
anny acquires Cologne-based AI startup HiDesk. For us, this is a major milestone for one main reason: two great tools are joining forces to become an even better product.
HiDesk brings agentic omni-channel communication to the table, while anny provides the flexible booking system. Together, every call, message, and chat is transformed into a booking. anny AI thus becomes a digital team member that doesn't just take inquiries, but handles them all the way to the completed booking. Plus, it takes care of the work behind the scenes, from setting up your offers to daily administration.
For you, this means: exciting new features, faster product development, and the same reliable support from the familiar faces you already know.
Whether you are already using anny, HiDesk, or are simply curious: this post covers everything you need to know. At the end, we answer the most important questions in our FAQ.
What's in it for you: new features and a seamless booking experience with anny
From a customer's perspective, the most important question during a merger is always the same: What changes for me? The short answer: Everything you use today is here to stay. And there are some fantastic new additions on the way!
Are you using HiDesk?
Your assistant will continue to run exactly as before, with the same pricing and the same contact persons.
Benefit from the seamless integration with the booking system from anny and make your services bookable. You can try it out here.
New features will arrive much faster, as two teams are now working together on one amazing product.
Are you using anny?
Your contract, pricing, login, and contact persons will remain exactly as they are.
What's exciting and new is a significantly more powerful anny AI: featuring HiDesk's voice AI and an admin agent that takes care of the setup for you.
In the future, your customers will be able to book through even more channels.
Why we are combining two tools into one seamless product
We first met the HiDesk team at the birthday party of Simeon, our COO and co-founder. Naturally, the conversation eventually turned back to the product, and we realized that our clients were asking us the exact same question, just from two different angles.
For anny, it was: "Can't my clients just call and book?"
For HiDesk: "Can the AI actually book, cancel, and understand our rules?"
Both questions highlight the same issue. An increasing number of AI assistants are great at talking, but lack the underlying business logic. They don't know what is currently available, how much it costs, or which rules apply. And while a booking system on its own can manage all of that, it cannot hold a conversation.
You could connect the two via an API. But then you're still left with two separate systems sending data back and forth with only a partial understanding of each other. The AI is never 100% sure if an appointment is still available or if a rule has changed. The only seamless way to solve this is within a single product, and therefore, within one company.
„In the future, software will be operated via language—whether written or spoken. The question will no longer be whether an AI can talk, but whether it understands the business logic: availabilities, pricing, and rules. Without this logic, an AI assistant is just a friendly answering machine. With it, it becomes a true team member."
Lucian Holtwiesche, CEO of anny
Agentic Booking Management: Your Digital Employee
What we are building together is what we call Agentic Booking Management. Think of it as a digital team member for businesses that take bookings. It consists of two powerful parts.
The Assistant: Your go-to contact for all channels
Your customers have long stopped using just one way to reach you. One calls, another writes in the chat, and the next sends a message via Instagram. For your team, this used to mean keeping an eye on multiple inboxes and processing every single request manually.
With agentic omni-channel communication from HiDesk, your Assistant bundles all of this. It serves as your main contact across all channels—with the exact same knowledge, rules, and results, no matter where the inquiry comes in.
And it handles every request from start to finish:
It understands the request, even when it's phrased in a complicated way.
It asks follow-up questions if any information is missing.
It checks availabilities, prices, and booking rules.
It books, reschedules, or cancels.
It automatically sends out the confirmation.
This is already working smoothly on the phone and in chat, with WhatsApp, Instagram, and email coming next. This way, your customers can always book through the channel that is easiest for them.
Especially if you are struggling to find staff for reception or phone support, this makes a world of difference. The digital team member doesn't replace anyone; it simply steps in to take over the work when there's no one else available.
The Admin Agent: Software you don't have to learn
Almost every software requires time first: training, menus, and endless settings. For small businesses, this is often the real hurdle, not the price.
And that is exactly what we are bringing to booking management. Simply describe what you offer to the Admin Agent, and your booking page, shop, and subscription system will be set up and ready to go. A simple sentence like "Create a booking page for a padel center with four courts and an evening rate" is all it takes. Already have a website? Just enter the URL, and the AI will gather all the info from there.
Even after setup, you can easily adjust everything via message:
Create new offers or resources
Change opening hours and availabilities
Adjust prices, rates, or discounts
This way, anyone can set up their own booking page in just a few minutes—no prior knowledge required!
Why booking logic belongs inside your booking system
An AI is only as reliable as the data it accesses. With most AI assistants, knowledge is stored in separately maintained documents, FAQ lists, or PDFs. These quickly become outdated without the AI realizing it, leading to confident but incorrect answers.
With anny, the AI accesses your booking system directly as the single source of truth. This means:
It can never offer an appointment that doesn't exist.
It can never quote a price that isn't in your system.
It strictly adheres to the exact rules you've set up.
The moment you update your offerings, the AI knows it instantly. There is absolutely no need to maintain a separate, second knowledge base.
Proprietary models, hosted in Europe
An AI interacting with your customers handles sensitive information: names, phone numbers, and booking details. That's why the language models powering anny AI are open models that we fine-tune ourselves and host on our own infrastructure right here in Europe. This keeps you completely independent of major international AI corporations and ensures you retain full control over where your customers' data is processed.
Meet the team behind HiDesk
HiDesk was founded in Cologne in 2025 by Florestan Peters and Jeremy Meidinger. Both previously gained valuable scale-up experience at the Cologne-based cybersecurity company SoSafe.
In less than a year, they built a profitable product that is growing by around 20 percent every month and works with more than 250 customers and partners, primarily in the leisure sector, such as amusement parks and sports facilities. Just like anny, HiDesk has grown without external investors.
“We built HiDesk without investors, profitably and with 20 percent growth per month. From day one, our customers asked us the exact same question: Can the AI also handle bookings? With anny, we are building exactly that—as a single product rather than an interface, and much faster than we ever could have done on our own.”
Florestan Peters, Co-founder of HiDesk
What's next
HiDesk is joining the anny platform as anny AI, and the HiDesk brand will merge into anny over the coming months. Our teams are already working together on the next big steps, starting with the integration of WhatsApp, Instagram, and email. We will keep you updated on all the exciting new features!
anny AI can easily be added to any anny account.
Frequently Asked Questions
General
Why is HiDesk becoming part of anny?
Because both products only unleash their full potential when combined. HiDesk brings along an AI that speaks naturally with people, while anny provides the logic behind it: availabilities, prices, and rules. This cannot be cleanly solved via a simple interface, which is why we are building it as a single product. This way, every call, message, and chat is turned into a booking.
Did HiDesk have to be sold?
No. HiDesk is profitable. Both sides decided to take this step based on a shared product vision.
What is known about the purchase price?
Both parties have agreed to keep the terms confidential.
Will the founders of HiDesk remain on board?
Yes. Florestan Peters and Jeremy Meidinger are joining anny.
For anny customers
What changes for me?
You get more without changing anything about your setup. The admin assistant is new: with it, you can easily set up offers, times, or prices simply by sending a message. Your contract, prices, billing, login, data, and contact persons remain exactly as they are.
Does the admin assistant cost extra?
No. The admin assistant is available to all anny customers under a fair-usage policy.
Do I need to do anything?
No. You can continue to use anny exactly as you did before. You can start using the admin assistant whenever you are ready.
How do I get the assistant for my customers?
The assistant that handles inquiries on the phone and in chat all the way to the completed booking is part of anny AI. anny AI can be added to any anny account.
Do I have to use anny AI?
No. anny AI is an optional add-on, not a must.
For HiDesk customers
What happens to HiDesk now?
HiDesk is becoming part of anny. The product is here to stay and will join the anny platform as anny AI. The HiDesk brand will merge into anny over the coming months.
Will the tool remain active?
Yes. Your HiDesk assistant will continue to run exactly as before. In the coming months, you will transition to the anny platform, where your assistant will continue to run as part of anny AI.
What changes for me?
For now, nothing at all. Your assistant continues to run without changes, prices and contracts remain active, and you have the same contact persons as before. In the coming months, you will transition to the anny platform. We will reach out to you well in advance and guide you through the process.
Do I need to do anything?
No. We will contact you in good time before anything changes for you, and we will support you during the transition to the anny platform.
Will my login remain the same?
Yes, your login remains unchanged for now. With the switch to the anny platform, you will receive new login details. We will explain exactly how this works well in advance.
Will prices, billing, or contracts change?
No. Your contract, prices, and billing remain the same. Your contracting partner remains Dialogine GmbH. Should anything change in the future, we will inform you in writing beforehand.
Are the old features still available?
Yes. The functions you know from HiDesk will be preserved and will become part of anny AI.
Will my contact person or support change?
No. You can reach us as usual via the same channels and you will have the same contact persons as before.
What happens to my data?
Your data remains safe and will continue to be processed in Europe. When you move to the anny platform, your data will move with you. We will explain exactly how this transition works beforehand.
For HiDesk partners
What does this mean for partners and integrations of HiDesk?
Existing partnerships and integrations will continue as usual. With the transition to the anny platform, some technical details may change. We will inform all partners in good time and personally so that you have plenty of lead time.
anny AI, Privacy, and Security
Through which channels can my customers book?
Phone and chat. WhatsApp, Instagram, and email are coming next.
Does anny AI replace my team?
No. anny AI takes care of recurring tasks so your team has more time for customers on site. Especially if you can't find anyone for the reception desk or phones, this digital assistant takes over the work that would otherwise go undone.
Where is my customers' data processed?
The language models behind anny AI run on our own infrastructure in Europe.
Can anny AI give incorrect information?
anny AI accesses the booking system directly. It only offers appointments that actually exist and only states prices that are stored in the system.
