The booking system for your wine shop

Tastings, bottle sales, and vouchers in one system. anny keeps things organized while you help your guests discover their next wine.

Get started for free. No credit card required!

Get started for free. No credit card required!

Real anny booking for Wine Basics in Salon on October 23, 6–7:30 PM, €39

AI-generated

Adult guests at a guided wine tasting
Adult guests at a guided wine tasting

AI-generated

Wine advice and bottle sales in a wine shop
Wine advice and bottle sales in a wine shop

AI-generated

In short

In short

anny is a flexible booking system for anything bookable, including wine shops. Organize tastings, private events, and bookable spaces. Manage products, vouchers, and payments in the same system; Starter includes up to 5 resources, 100 monthly bookings, and 2 services for free.

anny is a flexible booking system for anything bookable, including wine shops. Organize tastings, private events, and bookable spaces. Manage products, vouchers, and payments in the same system; Starter includes up to 5 resources, 100 monthly bookings, and 2 services for free.

$0

Starter, free forever

1,500+

organizations use anny

4.5/5

rating on G2

ISO 27001

certified, GDPR compliant

Bright wine shop with bottle shelves and a tasting area

The challenge

The challenge

More time at the table and in store

More time at the table and in store

Between advice, tastings, and sales, scattered lists and repeated questions take time away from your guests.

Between advice, tastings, and sales, scattered lists and repeated questions take time away from your guests.

Registrations arrive everywhere

Two places by phone, four by email, and a cancellation in store. Every tasting means piecing the guest list together again.

Tastings and sales live apart

After tasting, guests buy bottles or vouchers. Separate systems make it harder to track bookings, customers, and payments.

Features

From the first tasting to the bottle sale

Bookings, products, and vouchers: anny connects your wine shop’s daily work.

See tastings and available places

View dates, spaces, and registrations in one calendar. Set each tasting’s capacity and see where places remain.

  • Set dates and duration

  • Limit participant capacity

  • Use waitlists from Professional

Wine shop tasting table ready for guests

AI-generated

Real anny tasting calendar for Vinothek Abendrot on October 23
Wine glasses and tasting notes on an oak table

AI-generated

Real anny booking for Wine Basics in Salon on October 23, 6–7:30 PM, €39

Let guests book their own tasting

Your booking page shows available dates, duration, and price. Guests choose their tasting and pay online. Confirmation arrives automatically.

  • Booking around the clock

  • Show the price before booking

  • Send confirmations automatically

anny AI · GDPR-compliant, hosted in the EU

You guide your guests. anny helps organize.

Two AI colleagues, built on the same rules as your booking system. They know what’s free, what it costs, and who may book it.

anny Agent works with your team

Your daily changes, in one sentence.

It shows a plan and asks before it changes anything.

anny Agent · ⌘L● asks first
Check whether Wine Basics on October 23 can move from 6 to 7 PM.
Here’s my plan
  1. Check the session and registrations
  2. Check the salon from 7 to 8:30 PM
  3. Prepare the change and guest message for approval
Approve this plan?
ApproveEdit
anny Assistant serves your customers

Answers and books, on every channel.

Inside your rules, around the clock. Hands over to your team when it should.

Vinothek Abendrot● anny Assistant
Do you have places for Wine Basics on Friday?
Four places remain on October 23. Wine Basics runs from 6 to 7:30 PM in the salon and costs €39 per person. How many places would you like?
Wine Basics · Salon · October 23 · 6–7:30 PM€39 per person · pay at bookingBook now
Two places, please.
Two places cost €78 in total. Shall I prepare the booking?
Yes, please.
Here’s your booking link. You’ll receive email confirmation after completing it.
85%

of callers who can’t reach anyone don’t call back.Source: Keap Small Business Growth Report

Free. No credit card required.

Sell bookings, wine, and vouchers together

anny’s point of sale brings bookings, products, and vouchers into one system. Tip management and DATEV export keep closing tasks organized.

  • Sell products in store

  • Issue and redeem vouchers

  • Tip management and DATEV export

Wine advice and bottle sales in a wine shop

AI-generated

Regular customer collecting wine at her local shop

AI-generated

Manage multiple wine shops together

The multi-location manager connects branches and franchises through master accounts. See consolidated reporting and offer vouchers and memberships across locations.

  • Consolidated reporting

  • Vouchers across locations

  • Shared memberships

Use cases

For tastings, private events, and regulars

Real anny tasting calendar for Vinothek Abendrot on October 23

AI-generated

Real anny tasting calendar for Vinothek Abendrot on October 23

Offer scheduled wine tastings

Guests book individual places at scheduled sessions. Fictional Vinothek Abendrot shows Wine Basics: 90 minutes in the salon, eight places, and €39 per person.

Private wine tasting for a small team

AI-generated

Private wine tasting for a small team

Organize private tastings

A team evening or birthday gathering: offer private tastings with clear dates, group sizes, and prices. Your team keeps track of bookings.

Regular customer collecting wine at her local shop

AI-generated

Regular customer collecting wine at her local shop

Welcome regulars back

Vouchers turn tastings into gifts. Memberships from Essential let you extend your offering for regulars and manage recurring fees through subscriptions.

Industry Insights

Your wine shop in one system

Tastings bring guests into your shop. anny connects bookings with products, vouchers, and payments so your team stays organized.

Get started

Make your workday easier, starting today

Start free on the Starter plan, or see anny in a personal demo.

Free. No credit card required.

OMR Reviews badge: Top 100 tools in DACH 2026
G2 badge: Leader, Summer 2026
G2 badge: Momentum Leader, Summer 2026
G2 badge: Users Love Us
anny won the German Customer Awards 2025
ISO 27001 certificate from British Assessment Bureau (UKAS)
OMR Reviews badge: Top 100 tools in DACH 2026
G2 badge: Leader, Summer 2026
anny user reviews on SourceForge

Rated 4.5 out of 5 on G2

Pricing

Fair for every size.

You pay per resource

(e.g. tasting rooms or private salons)

– not per user.

Starter

$0

$0

free forever

Up to 5 resources

(e.g. tasting rooms or private salons)

Up to 100 bookings a month

2 services

No credit card required

Essential

$5

$5

per resource

(e.g. tasting rooms or private salons)

per month

Subscriptions and memberships

Communities

Calendar sync

Custom emails and reminders

Professional

$10

$10

per resource

(e.g. tasting rooms or private salons)

per month

3D map

Waitlist

Booking rules and quotas

Smart locks

Unlimited users and admins on every paid plan · Plus applicable taxes · 20% less when paid yearly

FAQ's

Everything you need to know

If you have any further questions, contact us.

What does anny cost for a wine shop?

anny Starter is free for up to 5 resources, 100 monthly bookings, and 2 services. Essential costs €5 per resource per month and includes memberships. Professional costs €10 and includes waitlists. Payments incur transaction fees.

What does anny cost for a wine shop?

anny Starter is free for up to 5 resources, 100 monthly bookings, and 2 services. Essential costs €5 per resource per month and includes memberships. Professional costs €10 and includes waitlists. Payments incur transaction fees.

Can guests book and pay for tastings online?

anny shows available dates, capacity, and price on your booking page. Guests choose their tasting and pay online. Booking confirmation is sent automatically.

Can guests book and pay for tastings online?

anny shows available dates, capacity, and price on your booking page. Guests choose their tasting and pay online. Booking confirmation is sent automatically.

Can I sell wine and vouchers in store?

anny provides point-of-sale tools for bookings, products, and vouchers. Manage wine sales and tastings in the same system, including tip management and DATEV export.

Can I sell wine and vouchers in store?

anny provides point-of-sale tools for bookings, products, and vouchers. Manage wine sales and tastings in the same system, including tip management and DATEV export.

How do I limit places at a tasting?

In anny, you set a participant capacity for each session. The booking page shows available places. From Professional, waitlists notify guests when a place becomes available.

How do I limit places at a tasting?

In anny, you set a participant capacity for each session. The booking page shows available places. From Professional, waitlists notify guests when a place becomes available.

Can I manage multiple wine shops together?

anny’s multi-location manager connects branches and franchises through master accounts. It provides consolidated reporting plus vouchers and memberships across locations.

Can I manage multiple wine shops together?

anny’s multi-location manager connects branches and franchises through master accounts. It provides consolidated reporting plus vouchers and memberships across locations.

Can I offer memberships for regular customers?

anny supports subscriptions and memberships from Essential. Manage recurring fees and collect them by SEPA direct debit. Add an ongoing offering for regulars alongside individual tastings.

Can I offer memberships for regular customers?

anny supports subscriptions and memberships from Essential. Manage recurring fees and collect them by SEPA direct debit. Add an ongoing offering for regulars alongside individual tastings.

Is anny GDPR-compliant?

anny is GDPR-compliant, developed and hosted in Germany, and ISO 27001 certified. anny AI is hosted in the EU.

Is anny GDPR-compliant?

anny is GDPR-compliant, developed and hosted in Germany, and ISO 27001 certified. anny AI is hosted in the EU.

How do I get my wine shop started?

In anny, create your bookable spaces and tastings. Add dates, capacities, and prices, test a booking, and link the booking page from your website. Add products and vouchers for in-store sales.

How do I get my wine shop started?

In anny, create your bookable spaces and tastings. Add dates, capacities, and prices, test a booking, and link the booking page from your website. Add products and vouchers for in-store sales.